The suspense is finally over for what was anticipated as the first blend
of Bollywood and British film-making. The concept is novel: a
Bollywood-esque film, in Hindi, including the lip-synced songs, the
romance and comedy, shot exclusively in London, by a British team, with a
pair of British-Asian leads, but made with western sentiments. The
story in a nutshell is about a Delhi-born immigrant who comes to London,
Jai played by Asad Shan, who is in search of a better life, who’s left
behind a family burdened with debt from loan sharks to get there. While
there he meets best friend Goldie (Aliakbar Campwala) and his lady love
Simran (Sabeeka Imam) and whilst his new life in London starts smoothly,
the murky world and it’s shady characters threaten to derail Jai and
suddenly not all is as smooth and silky as he had wished…Can
7 Welcome To London break through to audiences? Is this the arrival of a new hybrid genre? Read on to find out…
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